Articles in The 'Advanced Analytics Techniques' Tag


July 13 2020

Clear Google Analytics of Bot Traffic Using User Agent

by Theo Bennett

As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA)

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January 2 2019

Account-Based Analytics: Do You Really Need It?

by Serina Fignole

As you may know, account-based marketing (ABM) is a B2B strategy that focuses sales and marketing resources on a defined set of target accounts within a market and leverages personalized campaigns designed to resonate with each account. Account-based analytics tools are the easiest way for B2B organizations that sell to multiple buyers over an extended sales cycle to link all of the data from this marketing strategy together for easy consumption.

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August 29 2018

Google Ads Parallel Tracking – How it Works

by Jason Brewster

Why Should I Care About Parallel Tracking

It is important to be aware of the new parallel tracking feature because it will be the required, primary tracking method for browsers that support it at the end of October 2018.

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