Covid-19: Valuable Marketing Resources and Information.

Articles in The 'Advanced Analytics Techniques' Tag


September 3 2020

Lookup Table Variable in Google Tag Manager (GTM)

by Tony Villanova

GTM has many pre-built variables off the shelf. You even have the option to create/ customize your own variables known as a User-Defined Variable in GTM. One of the User-Defined Variables I find very helpful is the Lookup Table variable under the Utilities section of the User-Defined Variables.

Read More

August 7 2020

Restore Service Provider to Google Analytics

by Theo Bennett

As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA). Some organizations also have dependencies on the service provider dimension outside of just fighting bots.

Read More

July 13 2020

Clear Google Analytics of Bot Traffic Using User Agent

by Theo Bennett

As we reported earlier this year, the deprecation of the Service Provider dimension on February 4th, 2020 broke a key method of fighting bot traffic in Google Analytics (GA)

Read More

© 2020 MoreVisibility. All rights reserved.