Articles in The 'Advanced Analytics Techniques' Tag

January 10 2012

Google Releases Googlebot-Mobile: Part I

by Melanie Wahl

Google announced an update to Googlebot-Mobile on Thursday, December 15 in a post titled, Introducing smartphone Googlebot-Mobile. This post let the community know that Googlebot-Mobile now crawls with a Smartphone user-agent in addition to the Feature phones user-agent. As time goes on, more eyes — and fingers — turn to mobile search. Does your business have a plan on how to best optimize your online presence whether a visitors views by laptop, desktop, or hand-held device? Do you have a plan in place specifically for those searching and browsing on Smartphones?

Michael Martin recently wrote a post for Search Engine Land titled, SEO Considerations For Google Mobile Search In 2012 that gives a few tips for preparing and reacting to mobile search changes. These tips include enabling user-agent detection, keeping an eye on load time and user experience, using semantic coding with microformats, and coding with HTML5 and jQuery. Google has already made it clear that they are pushing improvements for mobile reporting and mobile search user experience in a blog post entitled, A look back at 2011 on the Google Mobile Ads Blog. This post gave some detailed statistics for mobile trends in 2011 that are shaping mobile advancements slated for 2012.

If you are interested in discussing how mobile search and mobile visitors can impact your business, please contact us. If you are interested in learning more about how MoreVisibility can help develop a mobile version of your website, please visit our Mobile Website Design Services Page.

September 16 2011

Checking out Mobile Marketing- Is It Really Worth a Try?

by Katherine Bennett

Has your business ever thought about doing mobile marketing or creating special ads to target tablet users? Is it even worth trying? If you were able to test it and see how it worked, your business would probably consider initiating mobile and tablet targeting. But how do you test the waters without diving in? It’s quite simple. Take a deeper look at analytics.

What most companies don’t realize is that they are doing mobile marketing without even knowing it. Many of the default settings on search engines opt advertisers into mobile marketing. In the eyes of the search engine, this means that they can show your ads to any phone with a full internet browser. Plus your organic listings can also be pulling in mobile users. Even if your company doesn’t have a mobile website, users can still get to your page from their smart phone, although it won’t make for a good user experience. If a user is not going to a website that’s designed for a mobile device, then the website can appear distorted. Keep this in mind when you decide to take a look at your mobile stats in Google Analytics.

Let’s look at the new version of Google Analytics and go step by step to view the mobile data.

Step 1. Go to the menu bar on the left and click on the Visitors section. Click on the category of Mobile. Step 2. Select the Devices option from the drop down menu.

This will show a breakdown of the mobile devices. The standard sorting options are

available to be viewed. Sort by Visits, Average Time On Site, Page Views etc. If you want to get more granular, change your viewing heading to Mobile Device Branding or Service Provider or Operating System, etc.

By taking a look at how Mobile performs, a company can get a general idea of how well it’s working for them. If your mobile stats seem decent, think about how much better they could be if you had ads that were targeted to mobile users, along with a mobile website. Get the picture?

Mobile marketing can be a great asset and if it’s working for your company when you’re not even trying, imagine what can happen if your company actually puts some effort into it.

November 23 2009

The features that I am thankful for

by MoreVisibility

Thanksgiving is just around the corner and the holiday season is officially here. I would like to take this opportunity to thank everyone who reads our Analytics and Site Intelligence blog and subscribes to our RSS Feed. You fine folks rock!

There have also been lots and lots of new features in Google AdWords, Google Analytics, and Google Website Optimizer in the past year that I am extremely thankful for. These features have made my job easier, more enjoyable, and have helped a lot of our clients improve their conversion rates, sales revenue, and their bottom lines. Therefore, I’d like to dedicate this post to all of the following features:

1. Conversion Tracking (AdWords):

For years, Google has offered a free conversion tracking script that can be placed on a receipt page, a “thank you” page, or any important page where you ultimately want your AdWords traffic to go to. Recently, the AdWords team has upgraded the Conversion Tracking section within AdWords to include the ability to create multiple conversion actions, new “one-per-click” vs. “many-per-click” metrics, and a verification feature that can detect if the tracking code is properly installed. Way to go AdWords Conversion Tracking team!

2. The Opportunities Tab (AdWords):

The Opportunities tab within the AdWords GUI provides awesome intelligence on how to improve your campaigns. Whether you should be spending more money, using different keywords, or other suggestions, the Opportunities tab can make very good estimates on areas where you could be missing out. Log-in to your AdWords account and try this amazing feature today!

3. Google Ad Planner (AdWords):

Do you need to see detailed demographic data, domains and sub-domains, keywords, and other traffic statistics for the site or audience that you’re planning to advertise to? Google’s Ad Planner is nothing short of amazing in this department! If display advertising (images, video, rich media) is important for you, you seriously need to sign up for Ad Planner before you do anything else. Any site that you want to run your ads on with Google AdWords should be listed in AdPlanner, as well as the estimated volume of traffic each site receives as well as what types of ads each site supports.

4. Segmenting (AdWords):

Did you know that you can now easily segment your Campaigns, Ad Groups and Keywords in AdWords, much like you can segment any dimension in Google Analytics? This helps you to slice and dice your AdWords campaign data to make better decisions about how you’re spending your hard-earned marketing dollars.

5. Secondary Dimensions and Pivoting (Analytics):

The combination of Secondary Dimensions and Pivoting in any Google Analytics report table makes my job so much easier, faster, and more fun! You can now see up to five separate dimensions all in one report table view, which makes data-mining a far less arduous task.

6. Multiple Custom Variables (Analytics):

No longer are we bound by one label or one bucket for any website visitor. We can now assign visitors multiple labels, thanks to the new Multiple Custom Variables feature in Google Analytics. It takes just a bit of coding to pull it off, but the little bit of technical implementation is by far outweighed by the sheer flexibility and depth that you obtain!

7. Enhanced Mobile Tracking (Analytics)

Mobile analytics with Google Analytics has improved dramatically with this new report section. Found under the Visitors section, site owners can now view the many different mobile devices and mobile carriers that bring visitors to their websites. With a little bit of additional coding, any one using a .mobi site can track their mobile website’s activity in a much smoother and easier way. Oh, by the way, iPods and Nintendo DS Lite’s are counted as mobile devices 🙂

8. Intelligence / Custom Alerts (Analytics)

Want to know about significant events that happen on your site, and some guidance as to what to do next? The new Intelligence section is your new best-friend. Google Analytics can now alert you to highly significant events that are happening on your website, who or what are the causes, and what Google Analytics expected to happen (vs. what actually happened). It can also iron your pants and make toast! Well, maybe not yet – perhaps it will be able to soon 🙂

You can also create your own custom alerts and have them emailed to you on a daily, weekly, or monthly basis. Define your own important criteria and observe significant increases or decreases of stuff that’s important to you.

9. Experiment Notes (Website Optimizer)

I’m also very thankful for the wonderful people at Google for their Website Optimizer product. Specifically, I really like Experiment Notes, a brand new feature within the Google Website Optimizer interface. With each new A/B or multivariate experiment, I can write notes about that experiment, such as the start date or important specifics that I need to keep track of, which I can go back to at any time.

10. Over-time charting (Website Optimizer)

Finally, over-time charting in Google Website Optimizer lets me view conversion data plotted daily across a Google Analytics style trending graph, at the top of my experiment report. This lets me observe experiment success / failures over the course of time, and allows me to watch the observed improvements in a cleaner, more graphically-pleasing way.

Those are just some of the many features that I am thankful for. I hope that you have a happy Thanksgiving, a happy “black Friday” and a very happy “cyber Monday”!

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