Articles in The 'advertisers' Tag

December 9 2009

The Benefits of Advertising on Facebook

by Katherine Bennett

There once was a time when social media sites were considered to be just for teenagers or those looking for love. However, that has just changed in recent years, especially on Facebook. Facebook has become a huge asset to advertisers, especially when they are looking to reach to a niche audience. Facebook allows advertisers to geo-target ads and key in on users via specific keywords in their Facebook profile.

Facebook allows advertisers to do geo-targeting by country, state/province, and city. This allows the advertiser to limit or expand their message to their target audience based on geo-target settings that the advertiser can set. An extra benefit is that Facebook is not limited to the United States. Facebook has most of the countries of the world on its geo-targeting list, which keeps advertisers from being locked in to one area or location. Relative to other social media sites Facebook offers advertisers a lot of options.

One option that sets Facebook apart is keyword interest targeting. Let me explain. When Facebook users sign up for an account they fill in information on their profile page based on their interests. When advertisers create an ad in Facebook they have the option of searching and selecting keywords that may be of interest to a Facebook user.

A picture is worth a thousand words so let’s look at an example.  Let’s say an advertiser is looking to reach people who are doing home improvement projects. When the advertiser starts to type in the keyword “home improvement” Facebook pulls up a list of keywords associated with “home improvement that are associated with people’s profiles. The advertiser can then select from any of the keywords suggested.  Once the advertiser selects the keywords for a particular ad; Facebook serves the ad to the people who have those keywords in their profile. 

Facebook is a great asset to advertiser’s especially since it has geo-targeting and specific keyword targeting. By using Facebook, an advertiser can target a specific audience and not feel like they are casting their net too wide. It will be interesting to see how advertisers benefit as Facebook expands their offerings and the world of social media continues to evolve.

June 26 2009

Who Needs a TV When There’s the Internet?

by Katherine Bennett

Recently, most people made the switch to digital TV. It was either, buy a converter box, a new TV or switch to some form of cable television. However, for those who have a quality computer and a good internet connection, the switch may not have been necessary. Websites like Hulu and YouTube allow users to watch TV shows and movies online and I’m sure there will be more websites in the near future that will provide these same offerings.

Hulu launched last year in March. According to Wikipedia, “Hulu is a website that offers commercial-supported streaming video of TV shows and movies from NBC, Fox and many other networks and studios.” They were one of the first sites dedicated to showing full movies and TV shows. Hulu is becoming increasingly popular and it won’t be long before the technology comes out for people to view Hulu on their cell phone. People who own an iphone are already watching YouTube.

YouTube continues to add more offerings. Originally, it was a place to upload funny home videos as well as music videos. Now, companies can have their own YouTube channel and promote their products online. In fact, YouTube may be giving Hulu a run for its money because YouTube now offers a movie and a TV show channel.

Both YouTube and Hulu manage to have commercial(s) play at some point during your movie or TV show watching. At present, the YouTube movies seem to have the least amount of commercials. So far, YouTube only has 1 forced commercial (no option to skip or fast forward past the commercial) at the beginning of a movie. Hulu on the other hand has several forced commercials that play throughout the movie. Either way advertisers are incorporated.

Hulu and YouTube are only the beginning of TV watching on the internet. For big time advertisers and companies, this means that more TV advertising dollars will start shifting toward the internet. For smaller advertisers and companies, now is a good time to learn about video ads and participate while the price is low. Eventually, I think people will watch shows via the internet instead of on a television. It might sound strange, but one day our grandchildren may say, “What is a television?” Don’t laugh, I’ve asked people,” What’s an 8 track player?”

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