Articles in The 'AdWords Auction Insights' Tag

Learning from the AdWords Auction Insights Report

by Andrea Hamilton

The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords.  While some large companies choose to invest in competitive data tools, for many that’s simply not an option. If you are wondering how to strategically plan for and execute your paid search initiatives with an eye on the competition, this tool may be just what you are looking for. Read More