Articles in The 'AdWords Targeting' Tag

Targeting Changes Announced For Gmail Ads

by Jill Goldstein

One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28^th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.

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