Articles in The 'AdWords' Tag

July 11 2018

Reboot Your Google Ads & More in This MoreVisibility Webinar Series

by Serina Fignole

In the past, online advertising was simple. Do some keyword research, build a campaign, track your progress and tailor as you go. Today, marketers’ digital advertising options go far beyond traditional keyword search. As a result, Interactive Advertising professionals must be agile, knowledgeable and savvy enough to take advantage of a range of new and emerging digital ad innovations and opportunities.

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June 11 2018

Leveraging Google’s Advertising Platforms to Better Target & Engage Your Audience

by Serina Fignole

Over the past decade, machine learning and artificial intelligence have grown immensely. Due to this, Google’s AdWords and Advertising network have become more predictive and intelligent.

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May 22 2018

What Do Search Query Reports Really Tell Us?

by Chuck Forbes

Paid search campaigns will undergo many optimizations over time, depending on the length and budget of a campaign, those optimizations could be slight or major to achieve the goal. Search Query Reports are frequently used to make optimizations, but is the power of these reports underrated? Although they are no secret to advertisers, let’s break down some ways a Search Query Report  in Google or Bing can be used to connect the dots for your Paid Search campaigns. Perhaps these ideas will change the frequency in which you review these reports with your marketing team.

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