Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!
If you’re interested to expand your knowledge about Google AdWords, Google Analytics, and SEO, MoreVisibility has just the event for you! On April 7, 2016, we are proud to host an exciting half-day workshop in partnership with Google.
On December 17, 2015 Google Analytics (GA) fully rolled out a new tool known as “Smart Goals.” Smart Goals were created with the intention of leveraging the data available in your Google Analytics account to improve your AdWords’ campaigns.
For those of us who do not currently have conversion goals set up, Smart Goals are a way to measure your websites “top visits” and use those as a conversion. In this post we discuss WHAT Smart Goals are, HOW they work, and WHEN you should be using them.Read More
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