If you’re interested to expand your knowledge about Google AdWords, Google Analytics, and SEO, MoreVisibility has just the event for you! On April 7, 2016, we are proud to host an exciting half-day workshop in partnership with Google.
On December 17, 2015 Google Analytics (GA) fully rolled out a new tool known as “Smart Goals.” Smart Goals were created with the intention of leveraging the data available in your Google Analytics account to improve your AdWords’ campaigns.
For those of us who do not currently have conversion goals set up, Smart Goals are a way to measure your websites “top visits” and use those as a conversion. In this post we discuss WHAT Smart Goals are, HOW they work, and WHEN you should be using them.Read More
AdWords and Google Analytics… two great tools that, like chocolate and peanut butter, are supremely better together. When you link your AdWords and Google Analytics accounts, you are able to get almost omniscient power over your marketing data – not only can you see how your ads are performing from a click basis (AdWords territory), but what is going on once a user leaves the AdWords environment and enters Google Analytics territory (aka your website). This data can help you to improve both your ads and your website, which can, if done correctly, lead to higher conversions.Read More