Everybody knows that a picture can be worth a thousand words but did you know that, on the web, seven words can be worth a picture? In a great article on A List Apart this month, Amber Simmons writes about the importance of good writing to the design of a website.
One thing that struck me was her remarks about the use of text in the alt attribute of images. Accessibility guidelines state that every visible image on your site should have text in the alt attribute. For search optimization, we recommend that the alt attribute text should include the key phrase being targeted for the page but this isn’t just about SEO. After all, the image should reflect the page theme just like the key phrase. Otherwise, why is the image on the page?