Although “Automated Insights” is not a new tool within the Google Analytics platform, Google continues to invest in its functionality and has now expanded the tool to almost all languages as of March 6, 2019. If you are not familiar with Automated Insights, it is a feature within Google Analytics (part of Google’s overall “Analytics Intelligence”) meant to surface insights and explanations about trends and changes in your data and even some recommendations about what you could consider doing differently. Additionally, these insights are meant to be presented in a conversational manner, rather than just highlighting data points. Ultimately, these insights and recommendations are in line with the larger push by organizations like Google to use Machine Learning and Artificial Intelligence to help augment digital marketers and analytics specialists, making them more efficient at their job.
In Google Analytics, dimensions are characteristics of the user that visited your site and include things like: browser & version, operating system, campaign, channel, screen resolution, and many, many more. (Visit the Google reference on dimensions for a complete list.) While Google Analytics has over 125 (more if you use AdWords and / or Ecommerce) dimensions already baked-in and set for you; users of the free platform can add their own – up to 20.
MoreVisibility and Google hosted a live action-packed workshop at the beginning of April. During the workshop, we focused on the latest advertising innovations in AdWords and throughout Google’s network. In addition, speakers explored how to fully close the loop on campaign performance and tap into advanced campaign attribution insights. If you weren’t able to attend, all’s not lost.