To put it as simply as possible, Google Analytics (GA) Goals track how well your website (or app) fulfill your objectives. It is a critical component of any digital marketing plan to define your goals and track them. If done properly, it will provide you with vital information, which will help evaluate the effectiveness of not only your campaigns, but your website’s pages as well.
Dashboards are a great tool in Google Analytics, but what are the best uses for a Dashboard?
In most cases, dashboards are ideal to build basic reports that you would like to see on an on-going basis. Here are three reasons why dashboards are a great feature to utilize in Google Analytics:
When someone visits your site or completes an action that is known as a conversion. In Google Analytics a conversion is typically credited to the last action that took place.
For example when someone does a Search for your company, or another website Refers to your website, or an Ad was clicked on, those last interactions get the credit for the conversion.
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