Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this post, we will walk through what GA-4 is and what you need to do now.
As 2018 comes to a close, MoreVisibility has decided to gather the most popular content we’ve published this year surrounding Analytics and measurement.
In this increasingly competitive marketplace, marketers must find ways to satisfy the ever-demanding customer by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness.