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Articles in The 'Analytics News' Tag


October 16 2020

Google Analytics Four – What You Need to Know Now

by Theo Bennett

Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this post, we will walk through what GA-4 is and what you need to do now.

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December 28 2018

Analytics & Measurement Round Up: The Best of 2018

by Serina Fignole

As 2018 comes to a close, MoreVisibility has decided to gather the most popular content we’ve published this year surrounding Analytics and measurement.

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September 7 2018

Meet MoreVisibility in Orlando, FL at the 2018 #ANAMetrics Data & Measurement Conference

by Serina Fignole

In this increasingly competitive marketplace, marketers must find ways to satisfy the ever-demanding customer by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness.

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