Although “Automated Insights” is not a new tool within the Google Analytics platform, Google continues to invest in its functionality and has now expanded the tool to almost all languages as of March 6, 2019. If you are not familiar with Automated Insights, it is a feature within Google Analytics (part of Google’s overall “Analytics Intelligence”) meant to surface insights and explanations about trends and changes in your data and even some recommendations about what you could consider doing differently. Additionally, these insights are meant to be presented in a conversational manner, rather than just highlighting data points. Ultimately, these insights and recommendations are in line with the larger push by organizations like Google to use Machine Learning and Artificial Intelligence to help augment digital marketers and analytics specialists, making them more efficient at their job.
As you may know, account-based marketing (ABM) is a B2B strategy that focuses sales and marketing resources on a defined set of target accounts within a market and leverages personalized campaigns designed to resonate with each account. Account-based analytics tools are the easiest way for B2B organizations that sell to multiple buyers over an extended sales cycle to link all of the data from this marketing strategy together for easy consumption.
MoreVisibility and Google hosted a live action-packed workshop at the beginning of April. During the workshop, we focused on the latest advertising innovations in AdWords and throughout Google’s network. In addition, speakers explored how to fully close the loop on campaign performance and tap into advanced campaign attribution insights. If you weren’t able to attend, all’s not lost.