The following are seven web design disasters that every SEO and UX person should know to avoid. Make sure that your business’s website has not fallen victim to one of these design flaws and make sure that your visitors, whether they be human or search engine bot, understand and enjoy your website.
1. Be Cautious of iFrames
Content that is within an iFrame is not on the URL. Each search engine views iFrames differently and may or may not spider and index a page in an iFrame.
2. Being Horribly Vague
Your navigation and anchor text should not be “page 1,” “click here,” or “more.” Make sure that every link has keyword rich anchor text and your navigation makes logical sense.
3. Only Hyper-linking Part of A Word or Keyword Phrase
Only linking part of a keyword to an internal page on your website will not give search engines a comprehensive idea about what the page is about. Your visitors will probably be pretty confused as well if one half of a phrase or word is hyperlinked.
They wreck havoc on user experience, as they are one of the most annoying features allowed in web design — which is probably why a high percentage of people now use pop-up blockers.
5. Browser Incompatibility
While we could write this as browser and bot incompatibility, you should test your website designs to make sure they can be read and understood by the largest percent of the population of people and search engines. Testing browser compatibility will help with keeping your human visitors happy and testing whether your code is readable to most search engines can help make sure that you are indexed and new visitors can find you.
6. Too Much Of (A Possibly) Good Thing
7. Indecipherable URL Structure
If one of your visitors comes to your website and wants to send it to a friend via e-mail or IM or other textual medium of choice, www.yoursite.com/bunnies will probably go over better than animals.yoursite.com/US/a9/3/small/v/rabbits/bunnies since it is easily identifiable as a page about bunnies.
Avoid these seven web design no-nos and take your website toward a better SEO and UX future. If you have a favorite SEO or UX tragedy, feel free to share it with us in the comments.
So, what do we know about this part of search engine optimization?
We know that including keywords in you anchor text (the visible link text on a page) is important for increasing the relevance of a page that you are targeting, enhancing the relevance of a page the anchor text is appearing on and, among other things, getting on the good side of those search algorithms (search engine algorithms really like good anchor text). For instance, the link “click here” doesn’t pass as much relevance to an internal or external page as “Click Here For Facts About Product XYZ”.
Once someone has made every effort that is possible to get their site optimized (good meta tags, content etc.), anchor text can sometimes be forgotten. It is intelligent to cover your bases so to speak and take advantage of every potential area that you can place good keywords. It is also wise to make sure that your “title” contains all the pertinent keywords that you want to be included in external links pointing to your site. This is the text which is usually included in the anchor text pointing to your site. The more relevant the text is there, the more your site will gain relevance for that keyword and your site may get a good ranking boost. After all, isn’t that what good SEO is all about? So, don’t leave anything to chance. When requesting a website to link to you, tell them what specific keywords to use in the anchor text. You could even provide them with an HTML code to copy and paste to streamline the process. Remember, quality backlinks are one of the most important things to consider in SEO, so make sure relevant links from relevant sites have the correct anchor text.
It’s been rumored that Google has “devalued” the importance of anchor text and that some sites have lost considerable rankings because of that. We don’t know that for sure as algorithms are changing all the time and it does little good to always focus on what some forum posts are pontificating. What we do know is that devalued or not, anchor text is a great way to add good keyword rich text to your site and have legitimate links pointing to it. It is also evident that the major search engines look at the text surrounding the anchor text. This may be a way for them to combat unnatural, random links placed on a page. So, just keep in mind that anchor text is not just helpful for rankings; it is also good for user experience. Generic, bland links to internal or external pages aren’t beneficial to anybody.
Until recently, the Google webmaster tools allowed you to see a list of common words used within the anchor text that linked to your web page. This was a great way to see in a general sense, how your web page is portrayed on multiple web sites.
Google has made some great changes to this tool, which now allows you to view information on the complete phrase of the anchor text. This is a great way to see the trends on how others view the webpage. Since the search engines place high importance on the anchor text, it would be crucial to understand how other pages are linking to you.
Vanessa Fox, at the Official Google webmaster central blog is reporting that this tool will now showcase up to 100 results. For more information on the recent addition to this tool visit the Official Google blog.