Google Maps has increasingly gained importance on mobile devices, as user demand for nearby insights on where to eat, shop or be entertained continues to grow. With the addition of photos to Google Maps, users get more emerged into the location they were potentially going to visit. Businesses have had to accept that “eyes” are now everyone via their mobile devices and every second of the customer experience needs to be top-notch or they may risk a bad review or post. Read More
Who else is sick of trying to access a website from a Blackberry, Android or iPhone only to be unable to view the site properly, due to the site not being mobile-friendly? Ugh! It is very annoying when that happens and it is happening way too often! It amazes me how many companies are missing the mark when it comes to mobile. Considering the fact that the number of Smartphone users continues to grow, more and more people will be utilizing their devices to access the internet. Companies ought to create a mobile friendly version of their website in order to serve their customers better. It is beyond frustrating for someone trying to find basic information such as your store hours, phone number, current promotions or directions, to not be able to get this information because you do not have a mobile-friendly version of your website.
A mobile website should be simplistic in nature and certainly does not need to be like your full website. The cost to design a mobile website is also relatively inexpensive.
The mobile website should contain basic information that people want or need to see. As an example, here is our mobile website, compared to our full website. As you can see, we have skinned the mobile site to have a similar color scheme to our regular site. We have then included just a few pages: Home, About Us, Contact us and Services. In addition, we have made our full website available from the mobile site, as well as included links to our Social Media channels.
There are no excuses. Too many people are forgoing their laptops and PC’s and simply using their Smartphone’s instead. You must have a mobile friendly version of your website immediately if not sooner. Go mobile or go home!
You have stepped up to the plate and made the (smart) decision to create a mobile friendly version of your website. That is great news, especially because the number of mobile users continues to rise and you ought to ensure that your website can accommodate this growing market segment. So, now all you have left to do is design the mobile site and you’re done, right? WRONG! Just when you think you have all of your bases are covered, you don’t. There are a few important factors to consider before building out your mobile site.
Now, you might be asking yourself, how do I figure out which devices my visitors are using? This information can be easily found in your analytics program. If you utilize Google Analytics, click on Visitors (on the left navigation) then click on Mobile and finally, Mobile Devices. The results may astound you! Remember: having a mobile site is only half the battle; it should be optimized properly for your mobile audience, whatever that audience might be.