Advertising platforms, including Google Ads, have made great strides over the last several years implementing a form of Artificial Intelligence (AI), called Machine Learning (ML). With ML, algorithms are able to learn and adapt to new information, allowing the platforms to take the collateral we as marketers provide—images, videos, headlines, ad copy—and combine them for the most optimal performance. But how much should marketers trust machines to run their campaigns? Hear what Lisa Hutt, a senior member of our Clients Services team, thinks about this.
As a Premier Google Partner for AdWords and Google Analytics Certified Partner, MoreVisibility has historically worked alongside Google to provide in-depth training. On April 25, join members of Google and the MoreVisibility team for a virtual webinar, during which we’ll be presenting up-to-the-minute considerations to help you harness significant new advancements in Google Advertising.