Articles in The 'attribution modeling' Tag


April 7 2016

Who Gets the Credit for Your Conversions?

by Khrysti Nazzaro

If you’re like most marketers you’re juggling a diverse number of initiatives and trying to piece together a cohesive story about how your buyers / clients travel through their research to buying cycle and what channels and efforts are assisting in closing new business. Luckily, when it comes to your website’s traffic Multi-Channel Funnels (MCF) reports can better assist you in understanding where converting visitors are coming from and the varying website touches they’re making before they convert. But knowing the source funnels of your converting traffic is just the beginning. Which sources should you “award” credit to for the conversion and how much credit should you allocate where?

Read More

© 2021 MoreVisibility. All rights reserved.