It’s that time of year once again – MoreVisibility’s Fall Google workshop is returning to Deerfield Beach, FL. If you want to gain insights on how to effectively reach your audience online and leverage all that Google’s network has to offer, then join Google and MoreVisibility on Wednesday, October 10 for Reach. Engage. Convert: Rebooted!.
One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.
As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.