Articles in The 'Audience Targeting' Tag


October 4 2018

MoreVisibility’s Fall Google Workshop Returns to Deerfield Beach, FL

by Serina Fignole

It’s that time of year once again – MoreVisibility’s Fall Google workshop is returning to Deerfield Beach, FL. If you want to gain insights on how to effectively reach your audience online and leverage all that Google’s network has to offer, then join Google and MoreVisibility on Wednesday, October 10 for Reach. Engage. Convert: Rebooted!.

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September 26 2017

Targeting Changes Announced For Gmail Ads

by Jill Goldstein

One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.

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September 5 2017

Four Targeting Strategies For An Effective Facebook Campaign

by Serina Fignole

As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.

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