Articles in The 'Audience Targeting' Tag

March 27 2023

Performance Max Campaigns are Here to Stay

by April Nelson

In October 2022, we hosted an educational event on “Google Update: What’s Now and Next 2022”. I learned that 40-50% of Google revenue was coming through Performance Max. At this time, our clients had been testing out the new campaign type, and hearing this stat drove home that other advertisers are swiftly adopting Performance Max as well.

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February 13 2023

Say Goodbye to Google Optimize

by April Nelson

With the end date of Universal Analytics upon us, Google has been sunsetting related products that work based on the underlying UA JavaScript and one of these products is Google Optimize. After September 30, 2023, both the free and paid (360) versions of Google Optimize will no longer be available.

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February 24 2022

Understanding Why Big Data Matters

by Andrew Wetzler

We share data throughout the day, every day, without even noticing it or giving it a second thought. Every time you log on to an account, visit a website, or like a post, you are sharing insights about your preferences and behavior. It is impossible to even wrap your head around how much data is out there. Consider the fact that YouTube has 300+ hours of video uploaded to the site every minute. For businesses, this presents a unique opportunity to harness the power of big data offer a better customer experience, and identify new markets and opportunities.

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