Articles in The 'Audience Targeting' Tag

October 30 2020

New Custom Audiences in Google Ads

by Jill Goldstein

One of the most important aspects of digital campaigns is your audience. Who do you want seeing your ads, and how are you going to reach them? Google recently simplified that very process with their new custom audiences.

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October 4 2018

MoreVisibility’s Fall Google Workshop Returns to Deerfield Beach, FL

by Serina Fignole

It’s that time of year once again – MoreVisibility’s Fall Google workshop is returning to Deerfield Beach, FL. If you want to gain insights on how to effectively reach your audience online and leverage all that Google’s network has to offer, then join Google and MoreVisibility on Wednesday, October 10 for Reach. Engage. Convert: Rebooted!.

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September 26 2017

Targeting Changes Announced For Gmail Ads

by Jill Goldstein

One of the most widely-used targeting tactics for Gmail ads is sadly being phased out. As of September 28th, the ever-so invasive, however effective strategy of utilizing domains as keywords to serve personalized ads will no longer be used. Due to this, Google has notified advertisers that they may see a change in Gmail campaign impressions, clicks as well as conversions.

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