As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.
Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.
Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.
Effective digital advertising requires a deep understanding of your company’s target market(s). Many businesses take market demographics at face value and neglect a deeper exploration of who their audience(s) is/are and what makes them tick. Is this a realistic view of the person who is buying your products and services?