Articles in The 'backlinks' Tag

August 8 2011

Five Types of Tasty Link Bait

by Michael Bergbauer

Just about anyone in SEO will tell you that building a strong catalog of backlinks to your site is important for success. There are several link building techniques at your disposal you can use to accomplish this. However, the best way to build links is to have interesting, quality content on your site.

Creating content that other people will be tempted to link to is known as link bait. There are many strategies available to create some irresistible link bait:

  • Breaking News: If you can be among the first to report the latest news in your industry, you will be the first to start getting links. Better yet, if you can do this consistently, users will come to see you as an authority on the subject and may begin to link to other materials on your site.
  • Instructional materials: “How to _____” is among the most searched topics on the Internet. A comprehensive “How To” article or video can become quite popular among users. People use the Internet to learn and share, and you can help them do both with instructional material that generates backlinks for you.
  • Information Presented Interestingly: Your website is full of information. Then again, so is everyone else’s site. If you want your information to stand out and collect links, it must be presented with an interesting angle. Set yourself apart from the walls of text found across the rest of the Internet. Bullet lists, infographics, cartoons, and comic strips all have stronger potential for link value that text alone. Try to present your content in entertaining ways that people will like to absorb and share.
  • Polls and Reviews: These are a great way to engage your audience in conversation. As the conversation grows, so does the potential to get more links.
  • Tools: Users love free widgets, software, or other tools. Take, for example, MoreVisibility’s Google Analytics URL Tagging Tool. When you can simplify a task for a user, they will share it.

As you can see, creating quality link bait can require a lot of time and creativity. It’s no coincidence that link building can be the most difficult part of an SEO campaign. But, with effort and perseverance, you can get the links you need to increase your traffic and conversions.

August 11 2008

Live Search Makes Enhancements to Webmaster Center

by Emily Creech

Website owners are often looking for new ways to see how search engines crawl and index their site.   Just last week Live Search announced the launch of Live Search Webmaster Center, bringing it out of beta.  
This recent update, which many were delighted to hear, enables webmasters to see even more about how Live Search is viewing their site and probably the most notable feature is the availability of backlink data. Advanced queries such as link:, linkdomain: and inurl: were available for a limited period of time by Live Search, but were blocked in early 2007 (only a few months later) due to “mass automated usage for data mining”.   This caused disappointment among many webmasters and site owners, as they were no longer able to see their link data in Live Search.  


Knowing who is linking to your site can be important for numerous reasons. Each page that links to a page on your site is suggesting to the search engines that your page is popular or important enough to reference. The popularity or importance of a web page is a factor in determining its placement in the search results. It is essential to remember that while having many links is important, the value or quality of those links is just as important. The value of a backlink is determined by the value of the page offering the link. Therefore, if a page that is considered authoritative or important links to a page on your site, some of that weight or value is then passed along to your page.   Having backlink data also helps to identify your audience and who may be talking about your products or services. Of course the more links directed to your site, the more traffic you will likely see as well, making and managing your inbound links important for your bottom line.

Google and Yahoo! both provide data about a site’s backlinks as well as the ability to download this information, but a unique feature to Webmaster Center is a tool enabling you to filter this data. This filtering makes it easier to view specific results on certain areas of the site. The Page Score column, unique to Webmaster Center will also definitely be recognized. This Page Score is basically an indication of how Live Search perceives the URL offering the link to your site.
With announcements such as these, we are able to see that Live Search recognizes the importance of upholding a good relationship with site owners and is making obvious efforts to improve the information that they provide.   I look forward to seeing new updates and announcements in the future.     Also–take a look at the new look of Live Search.



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