Articles in The 'bad publicity' Tag

October 21 2009

Reputation Management in Social Management

by Sonya Wood

With the explosion of social media channels, it is easier than ever for consumers to share their experiences about companies or products. With Twitter, Facebook and even LinkedIn, people are talking.

This is where companies get scared. “What do I do when I get negative word of mouth via social channels”, they ask. Taking a more proactive approach, as opposed to a reactionary one could help confine negative comments. There is no way to stop people from sharing their thoughts but, as a company, you can take steps to minimize the negativity.

It’s best to have a plan in place for these situations before they even happen. Also, make sure you are on the social media channels where your audience may be having conversations related to your brand or products. Engage participants within these channels and build your following.

It is important to listen to what is being said. Don’t just spout your message with no regard to what your audience is saying. By listening carefully, you can then better respond in the most appropriate manner. It is vital to measure the success of your reputation management strategy in social channels. Is what you are doing to minimize bad publicity working or should you try a new approach?

Most important is to approach reputation management in social media channels with professionalism and courtesy.

July 2 2009

Don’t Hide From Bad Publicity

by Sonya Wood

Many companies are afraid to delve into the brave new world of social media. A major reason for concern is that consumers can speak their minds and have their opinions heard by a larger audience than ever before. For most companies, this can be a great thing. Your consumers are actively engaged in your brand and are speaking out about it. However, the fear arises when the conversations are not positive. What do you do when your consumers are giving not so great feedback on your company? Do you just ignore it and hope it goes away?

The answer to that is a simple, no. Your audience is going to be on different social channels, whether it is Facebook, Twitter, blogs or forums, giving their opinions. For good or bad, it is necessary to have a presence on the social media channels.

We all know that every company will experience some negative word of mouth comments.  If a company discovers that a customer is unhappy, they should reach out to the person to rectify the situation, turning a negative experience into a positive one. Social media channels are the ideal place to do that. Once that person is satisfied or the audience knows you have reached out to do the right thing, you will not only recover from the negative publicity, you have also gained positive publicity. Leveraging social media can not only overcome bad publicity, it can also fortify strong relationships with your loyal consumers.

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