Articles in The 'Digital Marketing 101 – The Basics' Tag

June 27 2018

How to Use Targeting Settings in Google AdWords

by Jill Goldstein

The Google Display Network (GDN) has a growing list of ways to reach potential customers. To do so, we can target audiences (in-market audiences, affinity audiences, demographics, etc.) or content (topics, keywords, etc.). To take that a step further, we can layer different types of targeting to truly pinpoint a subset of users or we can simply observe how different types of people interact with our ads. This is where the very important distinction between targeting settings come into play.

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May 10 2018

Top 4 SEM Tips from Our April 10 Workshop with Google

by Serina Fignole

On April 10, 2018 MoreVisibility, alongside Google product experts, hosted another successful live event that brought South Florida marketers the latest information and tips to improve their digital strategies. In case you weren’t able to attend, here are the top 4 SEM ideas from the workshop:

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February 12 2018

Image Ad Cheat Sheet 2018

by Serina Fignole

Display advertising is a great way to introduce people to your brand visually. At MoreVisibility, one of the questions our specialists and strategists get asked the frequently is “What are the image ad sizes I need to get started?”

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