Articles in The 'Digital Marketing 101 – The Basics' Tag

July 24 2007

Podcasting – The TiVo for Internet Audio

by MoreVisibility

According to, podcasting has been described as the TiVo for Internet audio, because it lets users save content digitally, and replay it at their convenience. You can listen to events and radio news whenever the time is right for you. Podcasting are MP3 files that are downloaded to your PC and can be played as many times as desired. In other words, podcasting is one of the newest on-the-go technologies.

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February 19 2007

Your Link-Building Philosophy – Are You Doing it for the Right Reasons?

by MoreVisibility

What’s more important? Looking good, or being healthy? Though some would probably say “looking good” without any hesitation, I think we can all agree that if we were honest with ourselves, we would admit that health is just a tad more important than beauty. But what people rarely stop to think about is this: If you focus on getting healthy by eating right and exercising, you’ll end up improving your looks. The latter is a by-product of the former. However, the opposite is not always true. If you start with the wrong priority, focusing on looks rather than health, then you might feel pressured to take short cuts that actually compromise your well-being. In other words, objective is everything. If you aren’t doing it for the right reason, you’re less likely to do it the right way.

Makes sense, doesn’t it? The same is true with the linking strategies we employ for Search Engine Optimization. Take a moment to stop and think about why you’re doing it in the first place. What is your primary objective? Is your end goal to improve your search rankings? Or is it to increase the amount of qualified traffic your site receives? Is it the rankings that matter more? Or is it the conversions that follow them? The answer should be obvious: Conversions are what count; high search rankings are just another means of getting them.

If you really think about it, links are not important because they improve your natural rankings; they’re important because they drive qualified traffic to your site. Try to forget about search engine optimization for a moment, and start thinking about what’s best for your business. If your goal is to increase conversions, then one of the first steps you take should involve building up a network of links with popular sites and directories thematically related to yours. By doing so, you’ll kill two birds with one stone. Not only will your conversions increase, but so will your natural search rankings.

If, on the other hand, high search rankings are all you can think about, then you’ll probably make some bad linking decisions. You’ll chase after links for the sake of having links, forgetting why the engines value them in the first place. But the engines are smarter than they used to be. They know what’s best for your business. The question is: Do you?

February 12 2007

Google Checkout – Competition is fierce in the online world.

by MoreVisibility

Google continues to take a big chunk of the search engine market share. Not only is there a fight to gain market share, but there is also a battle with online payment systems.

Google Checkout is offered as a convenient, quick, and competitive solution for e-commerce shopping. As a promotion for 2007, it allows businesses to reduce their transaction costs by providing free processing for their sales through December 31st, 2007. Google Checkout not only provides a competitive edge in pricing and costs when compared to eBay’s Paypal system, but it also helps businesses who already are part of the Google AdWords program. Individuals who sign up with Google Checkout and who are already using the Google AdWords program will receive a shopping-cart icon which will appear on the bottom left-hand corner of their ads. These icons show up on AdWords accounts that are specifically linked to Google Checkout and will not show up on AdSense affiliate network sites.

This icon feature is a big advantage. The sponsored ads will do a lot to attract attention. When you receive more clicks on your sponsored ad, you will usually gain better positions for your ad and receive a better click-through-rate (CTR). This should help you receive more conversions and potentially more revenue. The more eyes you receive on your website the better your chances are in converting the viewers to customers.

As a Google AdWords Qualified Company, Morevisibility is eager to incorporate Google Checkout into our client’s campaigns for e-commerce targeting and ad distribution. Contact your Client Strategist today if you would like to learn more about adding Google Checkout as a component to your campaign.

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