Articles in The 'Digital Marketing 101 – The Basics' Tag


February 6 2007

CPC Engines – What Else Besides Google?

by MoreVisibility

Everyone knows Google, and as a result new online advertisers are relatively comfortable to dabble with its Adwords program and its seemingly simple interface. They usually will also experiment with Yahoo and even the new MSN AdCenter. More sophisticated Internet advertisers, familiar with cpc marketing, may also venture into Shopping Feeds or Comparison Engines and/or Travel Portals, if sites are within those verticals. But what else is out there?

An option to consider is some of the lesser known or newer entrants into the cost per click market, including contextual platforms. Based on your industry or vertical, some may be more applicable than others. These can potentially deliver some very qualified and targeted traffic at a reasonable cost. Again, any new marketing venture should be carefully analyzed for performance and ROI data prior to making a long term implementation strategy or large financial investment.

Here are some Ad Networks/Engines to consider:

ASK– listings override those supplied by Google AdWords. Pricing is determined by Engine and is typically market priced to Google. There are only 3 advertisers accepted per Keyword — Engine gaining marketshare; it’s about 6% currently.

SuperPages (previously Verizon) — this popular offline brand provides online premium ads via Yellow Page listings (local or national) through Keyword / Category cpc advertising. They also offer a Pay Per Call program — great for those advertisers preferring a phone call from web traffic over a click to their website.

Quigo — Adsonar program allows content-targeted advertising through a cpc model. Option of ads to be displayed on specific pages selected, in relevant sections of sites requested, within targeted RSS Feeds or email newsletters.

Amazon/ClickRiver — Sponsored ads on Amazon.com search results and product details pages via cpc, which compliment the shopper’s experience. Not all advertisers accepted, based on competitiveness to company (Amazon) itself. Program still in Beta but is performing well so far

Industry Brains – Contextually based cpc and cpm advertising — ability to target specific sites/portals that match your demographic or are complimentary to your target market.
Banners and text ads offered — targeting by industry offered.

AdKnowledge – contextually driven cpc advertising, based upon category and sub categories self-selected. Text ads can appear in header/footer of network emails.
StumbledUpon & Performancing — Very new opportunities; these are geared toward advertising within Blogs or social media platforms, via CPC or CPM contextual ads

January 24 2007

Video Game Ads

by MoreVisibility

Google announced this week it’s plan to to stretch it’s muscular arm into a new advertising medium. According to a Wall Street Journal article, Google is in talks with AdScape Media, whose specialty is advertising in video games for consoles like Nintendo, Xbox or PlayStation. According to a PaidContent.org article, most new gaming systems offer the option of online game play, which makes this type of advertising possible. Google said “We are always considering new ways to extend Google’s advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.” I think that this type of advertising will allow for an interesting edge in putting very targeted advertising in front of a virtually untapped audience, but I’m curious of how success will be tracked. Will this be a CPM project for branding or will players be expected to pause game play to visit a sponsor’s site? I will be very interested to see how this idea unfolds into statistics and conversion rates.

Please check back often for the latest information as it becomes available either at our blog or www.MoreVisibility.com.

January 3 2007

Love at first site.

by MoreVisibility

Ever since Search Engine Marketing (SEM) became such a necessity in the e-commerce world, there have been thousands of articles written about the practical aspects of SEM and ways to bring more traffic to your site. Most of these articles touch the dry facts regarding conversions, costs and results.

Now, that the holiday’s hustle and bustles all behind us, it ‘s the best time to rethink your marketing methods and turn to your emotional side. All purchases are made out of emotion, our consumption behavior is emotion driven-it’s a psychological fact. Let’s use those emotions to show your web site how much you love it! When you love it, most likely your customers will too! Treat your site with emotion and make it so easy to fall in love with!

If your web site offers what the customer is looking for, while delivering a positive experience and a user friendly attitude, it will leave a favorable taste in the client’s mouth and they will come back for more.

One strategy is to create a high level of involvement among your regular site visitors by creating direct communication and even personal communication with your visitors. A “blog” where you address your visitors or a forum where your visitors are communicating amongst themselves can be effective.

Try to avoid annoying problems like broken links, offering products that are unavailable, etc. Navigation through your site should be easy and clear. Any negative experience will be remembered by your visitors and inhibit them from returning. Make it a habit to visit your site on a regular basis. Click through all the links and make sure your site is running smoothly. This way, if there are any glitches, you will be the first person to see them.

Work on building trust; make sure your contact information is easy to find. Though you do not have to identify yourself; people do like to buy from a trusted source.

Remember-what usually brings a visitor back to a site is the level of curiosity / interest that you were able to produce with the visitor. Treat your web site with love and watch your customers fall in love with it!

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