Articles in The 'Bid Strategies' Tag


August 5 2016

4 Strategies For Optimizing Search Campaigns Limited By Budget

by Shelby Nousain

We’ve all had the painful experience of logging into an AdWords account and seeing those 3 bright orange words jump out at us: “Limited By Budget.” It’s as if Google is telling us we’re doing something wrong, or that there’s an error in our campaigns.

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December 31 2014

Expert AdWords Bid Strategies for Driving ROI and Building Brand Awareness

by Max Braglia

As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes for branding.

In this post, we’ll look at both strategies and some specific bidding tactics that can be deployed with each strategy.Read More

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