Bing Ads is currently Beta testing product ads on its advertising network. With product ads, advertisers can promote their product inventory through product datafeeds for freshness, automation and scale. These ad formats typically include a square image of the product, the product’s name, price and a link to directly take searchers to the product page.
Product ads allow searchers to see the actual product before clicking through an advertiser’s website and also facilitate price comparison shopping since the product price is included within the paid search ad format.
Late last year Google introduced its version of product ads via Google Shopping and product listing ads. Advertisers who have implemented product listing ads have seen great results with this ad format.
Bing representatives say that product ads will be available to all advertisers this summer.
Below is a screen shot of some product ads on Bing.com.
Bing ads has introduced new extensions to its paid search text ad formats to allow for increased visibility on the search engine results page as well as additional ways searchers can contact businesses.
Last year Bing Ads released location extensions to its text ad formats, and now the search engine has announced that it has made enhancements to location extensions by allowing advertisers to display up to three locations. In addition, advertisers can provide click-to-directions based on their business address.
Another extension format that Bing has released is Call Extensions, which is similar to Google AdWords’ Click-to-Call Extensions. With Call Extensions, a clickable business phone number is added below a mobile search ad description to make it easier for searchers to call a business phone number. Searchers will be able to call the business directly after clicking on the phone number extension from the text ad. See screen shot below.
In addition to Call Extensions, Bing is introducing Call-Only ads. With this new ad format, a clickable business phone number is part of the default URL in the mobile search ad and a user will be prompted to call a business phone number rather than being directed to a web site. Call-Only ads are a good format choice for advertisers who do not have mobile-friendly websites and are able to field phone calls.
Within the new interface of Bing Ads, advertisers can access updated reporting features for their paid search marketing campaigns. Bing says that the new version of reporting is easier to use and will increase advertiser productivity.
When advertisers visit the Reports section of Bing Ads, there will be a new option to use the new version. Bing Ads says that the new version of the reporting will become the default setting in the coming weeks.
Advertisers can now run multiple reports simultaneously — and in fewer steps — as well as create related reports that share the same settings more easily. Some examples of report settings include date range — so that when a user switches from one campaign to the next, the same date range will appear in the second report. By sharing report settings, advertisers will be able to save time by being able to run reports more efficiently.
In addition, advertisers will be able to run report data for up to 366 days as well as having the option to select pre-determined date ranges (like Last 7 days or Last month).
Below is a screenshot of how to access the new Bing Ads reporting version.