Last month we spotted Product ads on Bing.com and the advertising platform has officially announced this week that they are planning to add a new search format for ads in the United States called Product Ads. Bing says that Product Ads will allow retail advertisers to include product details such as image, price, description and merchant information within the ad. In addition, these ad formats will be pulled from inventory from an advertiser’s real-time product catalog that will create the new rich ad format which is intended to deliver key product information to a user before making a decision of which link to click.
Bing is suggesting that advertisers prepare for the release of Product ads early this summer with a code ready date of June 1st so that advertisers are able to support their customers and Product Ads as soon as it is available.
Bing Product Ads are similar to Google AdWords Product Listing Ads, which was introduced to advertisers approximately one year ago.
Below is a screen shot Bing provided of what Product Ads will look like on a Bing.com search engine results page (SERP).
Last week we announced that Bing Ads was making updates to its Ad Preview Tool. Part of our announcement was that the preview tool would be accessible without requiring user access to the ad platform. Now Bing has announced that the tool is available at http://bingads.com/adpreview without having to log into your account.
The Bing Ads preview tool allows advertisers to check how their search ad is displaying on the search engine results page without affecting their keywords’ click-through rate.
In addition, advertisers can check how their ad is displaying in ten different languages and 21 countries. The Bing Ads preview tool is still accessible to advertisers via the Tools section within the Bing Ads interface.
One thing to note, however, is that advertisers can not check how their Bing ads are displaying specifically on mobile and tablet devices, which is available on the Google AdWords preview tool.
The next update to follow will be the ability of Bing advertisers to receive diagnostic feedback if campaigns or keywords are not meeting the specified requirements for their ads to be shown via the preview tool.
Last month we spotted longer ad formats on Bing and now the advertising platform has introduced Sitelink Extensions to all U.S. advertisers. The search engine says that it is now available through the Bing Ads interface, their desktop tool as well as their API. Sitelink Extensions will appear on both Yahoo! And Bing search engine results pages.
Similar to Google AdWords sitelinks, advertisers can enter up to ten additional links to accompany their text ads. Sitelinks allow searchers to see more relevant and other portions of your site in addition to the landing page of your search ad. They also allow advertisers to create and update additional messaging and information within text ads.
In the past, Bing implemented Rich Ads In Search (RAIS) ads, which allowed advertisers to add image and video ads in conjunction with text ads for their branded terms. RAIS ads are a phenomenal way for advertisers to stand out at the top of the search engine results page.
To implement Sitelink Extensions to your Bing ads, go to “ad extensions” in the Campaigns tab.
Below is a screenshot of a Bing text ad with Sitelink Extensions.