Within the new interface of Bing Ads, advertisers can access updated reporting features for their paid search marketing campaigns. Bing says that the new version of reporting is easier to use and will increase advertiser productivity.
When advertisers visit the Reports section of Bing Ads, there will be a new option to use the new version. Bing Ads says that the new version of the reporting will become the default setting in the coming weeks.
Advertisers can now run multiple reports simultaneously — and in fewer steps — as well as create related reports that share the same settings more easily. Some examples of report settings include date range — so that when a user switches from one campaign to the next, the same date range will appear in the second report. By sharing report settings, advertisers will be able to save time by being able to run reports more efficiently.
In addition, advertisers will be able to run report data for up to 366 days as well as having the option to select pre-determined date ranges (like Last 7 days or Last month).
Below is a screenshot of how to access the new Bing Ads reporting version.
Last week we announced that Bing Ads was making updates to its Ad Preview Tool. Part of our announcement was that the preview tool would be accessible without requiring user access to the ad platform. Now Bing has announced that the tool is available at http://bingads.com/adpreview without having to log into your account.
The Bing Ads preview tool allows advertisers to check how their search ad is displaying on the search engine results page without affecting their keywords’ click-through rate.
In addition, advertisers can check how their ad is displaying in ten different languages and 21 countries. The Bing Ads preview tool is still accessible to advertisers via the Tools section within the Bing Ads interface.
One thing to note, however, is that advertisers can not check how their Bing ads are displaying specifically on mobile and tablet devices, which is available on the Google AdWords preview tool.
The next update to follow will be the ability of Bing advertisers to receive diagnostic feedback if campaigns or keywords are not meeting the specified requirements for their ads to be shown via the preview tool.
We always recommend that businesses use search engine Ad Preview Tools to preview their ads in order to visualize what their ads look like on the search engine results page (SERP) without impacting PPC campaign metrics.
The recently re-branded advertising platform, Bing Ads, has released an updated version of its ad preview tool. Advertisers will be able to enter targeted terms, specify a language, publisher domain and user location to preview ads. For the user location option, advertisers can enter a specific country, state and city into the tool to preview ads. In addition, latitude and longitude coordinates can be entered into the location fields to preview ads.
The Bing Ads preview tool is accessible through the advertising platform under the “Tools” section. The network says that in the near future, the ad preview tool will be accessible without logging into Bing Ads, so that advertisers will be able to preview their ads on their own, without requiring user access to the network. Similarly, the Google AdWords ad preview tool is accessible without having a user login to an AdWords account.
Bing Ads says that advertisers will receive diagnostic feedback if campaigns are not engaging in the specified requirements, if advertisers are not exclusively bidding for the search term or there are diagnostic campaign components that are hindering an ad from being shown.
Below is a screenshot of the new Bing Ads preview tool.