Both online retailers and shoppers wait with great anticipation for these sacred two days to roll around, and for very good reason; Black Friday and Cyber Monday are two of the biggest online shopping days of the year and as a retailer, you do not want to disappoint! On the flip side, as a shopper, you do not want to be disappointed! The expectations are huge. What kind of promotions have you got up your sleeve? How will you compete with all of the retailers who will be aggressively marketing their websites? The answer is really simple: By advertising offers that are too good to pass up! Below are just a few of the most popular tried and true offers that statistically perform well year after year.
HINT: Be sure to include coupon codes in your ad copy. They work wonders in terms of tracking which ads/offers performed best.
Exclusive Time Sensitive Promos. Sort of like an “early bird gets the worm” deal. For example: 6 am to noon special savings. Most retailers make these the biggest offers of the day. Be sure to specify time zones.
Free Shipping. This one is a biggie, perhaps the biggest and shoppers have come to expect it. If you do not offer it year round you should definitely do so for Black Friday and Cyber Monday. Sales will likely be lost otherwise.
Site Wide Discounts. Also a big one and very common. It gives your shoppers the freedom to purchase whatever they want and receive a nice savings.
Free Gift with Purchase. A great incentive – especially around the holidays. Shoppers are getting another gift they can either keep for themselves (if they are greedy, ha ha) or give to someone else.
Free Gift Wrap. Shoppers love this. Gift wrapping can be tedious and cumbersome and many wait until the night before to get it all done. This way — they get their gift shipped and wrapped. What could be better?
Take advantage of these two huge shopping days and capitalize on the increase in traffic and sales. Happy Holidays!
While it seems like summer is still in full swing and fall is still around the corner, the holiday season will be here sooner than you realize it. Before the fall weeks quickly fly by, it would be ideal to take time now to plan for the upcoming online holiday shopping season. Here are some recommendations on how to successfully plan your search engine marketing (SEM) campaigns.
If you’re like me, you’re probably feeling as if Thanksgiving sort of crept on you out of nowhere. How does that happen?
This (short) work week is apt to be more hectic than usual, as clients are gearing up for Black Friday and Cyber Monday. These days have been coined as “two of the busiest online shopping days of the year”. In preparation of their arrival, we’ve been busy creating compelling ad copy and allocating budgets accordingly in an effort to ensure that our ecommerce clients have “MoreVisibility” (couldn’t resist the pun) on these important shopping days.
Consumers have marked their calendars; credit cards are in hand. All are waiting with genuine excitement to uncover your special offerings from the comfort of their own home. No lines, no busy parking lots, what could be better? So, how will you outshine your competition? If you’ve not already implemented a strategy for the expected online frenzy, it is not too late to put something into place.
Below are just a few ideas of how to attract shoppers to your site on these important days through a Pay Per Click initiative: