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Articles in The 'blackberry' Tag


April 5 2011

Go Mobile or Go Home!

by Marni Weinberg

Who else is sick of trying to access a website from a Blackberry, Android or iPhone only to be unable to view the site properly, due to the site not being mobile-friendly? Ugh! It is very annoying when that happens and it is happening way too often!  It amazes me how many companies are missing the mark when it comes to mobile. Considering the fact that the number of Smartphone users continues to grow, more and more people will be utilizing their devices to access the internet. Companies ought to create a mobile friendly version of their website in order to serve their customers better. It is beyond frustrating for someone trying to find basic information such as your store hours, phone number, current promotions or directions, to not be able to get this information because you do not have a mobile-friendly version of your website.

A mobile website should be simplistic in nature and certainly does not need to be like your full website. The cost to design a mobile website is also relatively inexpensive.

The mobile website should contain basic information that people want or need to see. As an example, here is our mobile website, compared to our full website.  As you can see, we have skinned the mobile site to have a similar color scheme to our regular site. We have then included just a few pages: Home, About Us, Contact us and Services. In addition, we have made our full website available from the mobile site, as well as included links to our Social Media channels.

There are no excuses. Too many people are forgoing their laptops and PC’s and simply using their Smartphone’s instead. You must have a mobile friendly version of your website immediately if not sooner. Go mobile or go home!

 

January 25 2011

Having a Mobile Website is Only Half the Battle

by Marni Weinberg

You have stepped up to the plate and made the (smart) decision to create a mobile friendly version of your website. That is great news, especially because the number of mobile users continues to rise and you ought to ensure that your website can accommodate this growing market segment. So, now all you have left to do is design the mobile site and you’re done, right? WRONG!  Just when you think you have all of your bases are covered, you don’t. There are a few important factors to consider before building out your mobile site.

For starters, there are many different smartphones available for people to choose from. You might be asking yourself, what exactly is a smartphone? According to Wikipedia, “a smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic feature phone. Smartphones may be thought of as handheld computers integrated within a mobile phone.” Examples of the most commonly used smartphones are:  iPhone, Blackberry, Android, etc. Now you might be asking yourself, does it really matter which device a visitor uses to access my website? Won’t having a mobile version make for a positive user experience for every smartphone user? The answer is probably not, reason being, not all smartphones will render the same. This is why it’s hugely important to identify which devices your visitors are using to view your website. Having this knowledge will afford you the ability to tailor to the vast majority of your mobile audience. For example, when creating mobile websites for clients, our Design and Development teams utilize simulator testing, which will actually “simulate” how the site will render on each device. In addition, they will create custom versions to support the most popular devices accessing your site, as well as install JavaScript, which will detect which device is being used, then display the appropriate version.

Now, you might be asking yourself, how do I figure out which devices my visitors are using? This information can be easily found in your analytics program. If you utilize Google Analytics, click on Visitors (on the left navigation) then click on Mobile and finally, Mobile Devices. The results may astound you! Remember: having a mobile site is only half the battle; it should be optimized properly for your mobile audience, whatever that audience might be.

May 20 2010

Mobile Marketing Tactics

by Emily Creech

There is no doubt that mobile phones, particularly smartphones, are becoming more popular. According to IDC, sales of smartphones grew 56.7 percent in the first quarter of this year, far exceeding the growth of the overall mobile market, which grew by 21.7 percent.

As the mobile market continues to grow, marketers are presented with greater opportunities to reach customers.   When considering mobile marketing opportunities for your business, there are few things to take into consideration.

First, think about what the goals of your mobile marketing initiatives will be.   Will someone using a mobile device be interested in what you have to offer, and more importantly, will they be able to complete the desired action?   For instance, if you are a locksmith or are selling ring tones, there could certainly be opportunities for you to have a mobile presence.   However, if you offer something that has an in depth conversion process, such as a form with multiple steps, mobile may be a bit more difficult to justify.

If you have decided that a mobile strategy is appropriate for your business, be sure to set your mobile campaigns separately from your other campaigns. This way you can have targeting flexibility and can tailor the message, and possibly the landing page, specifically to mobile users.     You can even select which types of mobile carriers and/or devices where you want your ads to appear.   For instance, a marketer selling only iPhone accessories my not wish to have their ads appear on Blackberry devices.   Keep in mind that the iPad, while not a phone, can be targeted separately as a mobile device.

You will also want to think about how users will find your ads.   Long tail queries are not as common on mobile devices.   A mobile user is less likely to type out a long search term on their mobile device as they would on a desktop or laptop. Many of us who are smartphone owners know how typing on a tiny or virtual keyboard is still difficult.

Where will you drive traffic to?   Will it be to your website?   How does your website look on a mobile device?   If you plan on driving mobile traffic to your website, it is highly recommended to have a mobile version.   While smartphones can render full websites (with the exception of flash-based sites), mobile websites are much easier to navigate. Check out our website, www.morevisibility.com, from an iPhone or Blackberry and you will see an example of how much simpler it is to get around.

Lastly, bid aggressively to make sure that your visibility is prominent on mobile devices. There is limited space so you will want to beat the competition to get those valuable spots.   This can lead to more visibility for branding purposes and more clicks to lead to conversions.

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