Have you ever wondered how much of your web content actually gets read? Well, according to research by the Nielsen Norman Group, users typically read just 28 percent of the words on any given webpage. That means some of you may have already stopped to make a sandwich, answer a phone call, or tweet about this post (go ahead, we’ll wait). But for the rest of you who smartly stayed, you won’t be disappointed. Here are five easy ways to get your content read.
One of my graphic designer colleagues once said that he believes the word “Blog” really stands for “Brilliant Lessons of Glory.” MoreVisibility believes your blog can be that–and so much more. A corporate blog provides you with a platform on which you can connect with your target audience and position your business as the go-to resource in your industry. But, beyond that, it can also help improve your SEO, if your content is properly optimized. Here’s a checklist of components you should think about while writing your own Brilliant Lessons of Glory.
By focusing on each of these elements, you can implement a more effective blog strategy for your company and optimize your blog posts for readers and search engines alike.
What is a blog? What’s the purpose of a blog? How Often Should I write a Blog? These are all questions that have been asked by clients when we suggest that they post blogs to their web site. In simple terms, a blog is 2 to 4 paragraphs about your company, industry and/or product(s). For example if you have a shoe company that just released their spring shoe collection; a blog about the colors and types of shoes to wear for spring would be a great blog topic.
One important reminder about your blog topics is that they should be tailored and written for your products. The purpose of a blog differs depending on the context of the website. According to Wikipedia a blog “provides commentary or news on a particular subject.” Let’s say that you own a car insurance company and summertime is right around the corner. A blog about summer vacation spots would be a little off topic, bug a blog about “making sure your car is insured before going on summer vacation” or “summer savings on car insurance means more money for summer vacation” are topics that would work. This way you’re focusing on car insurance, but tying it into a current occurrence.
Another important factor for blog writing is to make sure that blog postings are a common occurrence. Some people write one blog in March and then don’t write another until June. A blog doesn’t have to be written everyday, you could post twice a week or once a month, but be consistent on the blog posting timeframe that you decide on.
Blogs are a great way to share your ideas and also let prospects/clients know that you’re excited about keeping them informed. Now, that you have a few questions answered about blogs, start a schedule and go write one.