Recently, a coworker asked me an SEO question, “If I have a blog, is it better to have it on my site or do I get more credit for having an external blog link to my site?” This is an excellent question.
From an SEO perspective, I think it is better to have the blog on your own site for the following reasons. When you create good content, people will link to it (a blog, if written well with keywords in mind, is good content). If you host your blog on an external site, you will only have 1 link to your site (from the external blog site to your page) and other sites will link to the site where your content lives (giving the external blog site credit for those links in the engines). When considering organic engine rankings, multiple links to the content on your site will always benefit you more than having only one link from an external blog site.
Its simple, when building a website with SEO in mind, it is important to build community and content. The more topics you can add to your blog, which are relevant to your site, the more reach you have. When people see the content is relevant to their site as well, they will link to it, and when they link to it, you are more likely to reach your target audience. This is all contingent on relevant copy of course.
Good natural search engine rankings are understandably the goal of almost all websites. With the competition so fierce in many markets for these rankings, the major search engines try to keep the playing field level by not divulging to much information about how they rank the sites. If the algorithms were public knowledge, many people would use this information to try and manipulate the rankings to their favor. The smaller or busier webmaster would not have a chance. The fallout of this for SEO is that industry information is fluid. We know the engines change their algorithms on a regular basis and almost everyday new information about site optimization is uncovered and old information is discounted.
Morevisibility’s Natural Search Blog is here to help keep our visitors up to date with these changes and informed about the industry as a whole. Website technology, design, content and marketing all play a major roll in how a site performs in natural search. These factors along with engine specific news or optimization factors, the tidal wave of Social Media Optimization, and general or theoretical topics will be covered.