Having Google Trends in your arsenal when doing keyword research is a great way to keep up with shifting consumer interests and the content they prefer. Google Trends is a free tool that shows the relative popularity of a search query over a chosen period of time across Google Search, Shopping, Images, and YouTube. The tool also allows you to compare search queries and their trends in real time.
When there are new topics to write about and new keywords to target, we often see companies immediately think that their blog is the best place for the content. Instead, there are often tremendous opportunities and a lot of value that can be gained from leveraging a resource hub.
Ideally your blog is newsworthy and informative. After all, most people will likely read and/or subscribe to it because you are providing insights and expertise on topics that are of high importance to their daily work or lives. Developing and maintaining your blog’s content calendar can be overwhelming. With a target goal of posting 3-4 times per week and no crystal ball to predict news or time sensitive updates well in advance, how can you be expected to succeed? The key to a well-balanced blog schedule is evergreen content.
Just as the name implies, “evergreen content” is topically relevant no matter the season or time or year and regardless of what’s happening in the news. Whether you map out your blog posts one month, three months, or longer in advance you can always count on these topics to be relevant anytime you plug them into your publishing calendar.Read More