That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:
Is anyone interested in what we have to say?
Is blogging worth it?
Is it time well spent?
If you’ve ever created blog posts intending to increase traffic to your site, you know that ranking for keywords can be a difficult task. When writing blog content to improve traffic, you should consider many variables, including your keyword’s search intent, assets to pair with your content, quality of writing, and so much more. The good thing is, there are some rules you can follow to create a stable flow of quality, SEO-friendly content. Here are four tips you can start following today to help improve your blog content’s organic visibility.
Having Google Trends in your arsenal when doing keyword research is a great way to keep up with shifting consumer interests and the content they prefer. Google Trends is a free tool that shows the relative popularity of a search query over a chosen period of time across Google Search, Shopping, Images, and YouTube. The tool also allows you to compare search queries and their trends in real time.