Articles in The 'blogs' Tag

July 25 2008

Opportunities Outside of Typical Optimization

by MoreVisibility

So you may be thinking something along the lines of, “I have optimized my meta data, looked at the keyword density on the pages, made sure that my URLs are search engine friendly, but I still am not happy with my site’s rankings. What else can I do?”  Well the real answer, is what else can you not do?  The opportunities that fall under the umbrella of ways to improve your site’s rankings are seemingly endless. Today I wanted to focus on a few different ways that can help to improve your overall online presence, all of which come back to the same goal- bringing visitors to your site.

It’s a great start if you have optimized the current content and meta data on your site, but are you adding new content and with what frequency?  Blogs are a great way to share news, ideas, or facts about certain topics with visitors to your site. Yes, this goes back to the saying which still holds true, “content is king” and this is just another way to keep it fresh and updated.  As topics are discussed frequently, visitors will become engaged, will be more likely to view your site as a resource, and will come back often for more information or discussions.

Another way to interact with potential customers is to have a presence in social media. A presence in online communities can enable you to reach a whole new market of potential customers that you may not have been able to reach otherwise. Through profiles on social networking sites, you can communicate and build trust with these potential customers. This can often make them feel more comfortable about working with you. Facebook, MySpace, and LinkedIn are probably the first three social media sites that come to mind, but there are many others that you can benefit from.

Press releases, which we all know can help with branding efforts, also can contribute to your site’s visibility in natural rankings. When optimized and distributed, press releases have the potential to be picked up by the search engine spiders almost instantaneously.  A keyword rich and targeted press release can provide inbound links and can also be added to the site as another way to incorporate fresh content.

The value of linking should never be overlooked. Inbound links can be gained through all of the above- blogs, social media, and press releases.  These ‘votes’ to your site tells the search engines that another site considers yours to be a valuable resource.  Local directories, organizational directories, and chamber of commerce directories are also great places to start obtaining quality inbound links.

So if you are interested at looking into ways to enhance your site’s visibility outside of the fundamental SEO efforts, these are a few important tactics to consider.

January 30 2008

My site is 100% optimized. Can I stop working on SEO?

by Marni Weinberg

I cannot count the number of times a client has said those exact words to me. Truth be told, if you want to maintain a long term presence online, it is absolutely essential that SEO be an ongoing process of adding new, search engine friendly content. Here are just a few of the many reasons why SEO should never remain stagnant.

SEO is a very dynamic industry; hence what was most valued as important in the eyes of the search engines one year ago, is no longer as important today. Google Page Rank, for example, is still deemed to be an integral part of a site’s natural positioning, however, is no longer the most mission critical factor. Today, the implementation of a Link Building Strategy is considered to be crucial in improving natural search. The engines (especially Google) are heavily weighing their organic results on how many relevant links a site has, as well as the manner in which these links are obtained.

Your competition is likely doing everything they can to surpass you online. Think of it this way: if you’ve ever hired (or even thought about hiring) an SEO agency to optimize your site, you are in a competitive industry and should deduce that your competition is doing the same. Your web site should be viewed as a work in progress; the more new and optimized content your site has, the more information the search engine spiders have to crawl. Think Blogs, Social Media, etc.

The search engines, specifically Google, Yahoo and MSN, like it when you play by the rules. Sure, there are a variety of ways to trick or fool the engines to gain better rankings in the short term. Rest assured, these tactics will catch up with you and could eventually lead to your site getting banned from the engines. We, at MoreVisibility, always adhere to a best practices approach, follow the rules set forth by each engine and advise our clients’ to do the same.

September 5 2007

Can page one be done?

by MoreVisibility

If I had a nickel for every time a client told me that they wanted to show up on page one in the natural section of the major search engines, I would be rich! The truth of the matter is that it can be done, although it takes patience and effort. Not unlike most, patience has never been one of my best attributes! It is all about instant gratification in today’s day and world…we all want to see immediate results. Unfortunately, Natural Search does not work that way. Anyone who guarantees first page positions in Google is not being honest. There is no magic formula or a quick fix to achieve first page, natural results. That being said, if you play by the rules to get your site in better shape from an organic perspective, you will see positive results. All you need is a little patience!

The following are a few suggestions that you can implement to improve your site organically in the major search engines: Google, Yahoo, MSN, etc. Again, this will not immediately get you first page positions—that will take time—but it will help get you there sooner!

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