Articles in The 'Brand Keywords' Tag


July 30 2018

The Importance of Bidding on Brand Keywords

by Jill Goldstein

To bid or not to bid, that is the question…

If I had a dollar for every client who objected to, or at least questioned the reason for bidding on brand keywords, I would be one rich woman! As of late, I’ve had this conversation with a variety of clients. The main argument of course is, “why should I pay to show on my branded terms when I rank first organically?” There are many reasons why you should be in the top paid slot on the SERPs for brand searches, however today I’m going to focus on the most important one.

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