Articles in The 'branding' Tag


July 27 2022

‘Best of’ Content Takes Over Google

by Chuck Forbes

Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.

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February 24 2022

Understanding Why Big Data Matters

by Andrew Wetzler

We share data throughout the day, every day, without even noticing it or giving it a second thought. Every time you log on to an account, visit a website, or like a post, you are sharing insights about your preferences and behavior. It is impossible to even wrap your head around how much data is out there. Consider the fact that YouTube has 300+ hours of video uploaded to the site every minute. For businesses, this presents a unique opportunity to harness the power of big data offer a better customer experience, and identify new markets and opportunities.

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September 17 2021

Gatorade & TikTok Make a Content Marketing ‘Splash’

by Chuck Forbes

It is hard to name a more impactful sports beverage in our lifetime than Gatorade and it is also hard to name a ‘hotter’ social media platform right now, not named TikTok. These two giants embody the summer dream – stay hydrated and create cool content.

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