Articles in The 'branding' Tag


September 17 2021

Gatorade & TikTok Make a Content Marketing ‘Splash’

by Chuck Forbes

It is hard to name a more impactful sports beverage in our lifetime than Gatorade and it is also hard to name a ‘hotter’ social media platform right now, not named TikTok. These two giants embody the summer dream – stay hydrated and create cool content.

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March 5 2021

Is Blogging Right for Your Organization

by Carla Presser

To Blog or not to Blog?

That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:

Is anyone interested in what we have to say? 

Is blogging worth it?

Is it time well spent?

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February 18 2020

Top 4 Instagram Metrics to Track Other Than Likes

by Paula Dorado

It’s official: Instagram has rolled out tests in the USA to hide post likes from followers. This change has already been implemented in places, such as Canada, Japan, Italy, and New Zealand. It is likely to have a large impact on brands that market through Instagram, but good news, there are a few other metrics to keep tabs on that are potentially even more valuable.

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Posted in: Social Media

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