Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.
We share data throughout the day, every day, without even noticing it or giving it a second thought. Every time you log on to an account, visit a website, or like a post, you are sharing insights about your preferences and behavior. It is impossible to even wrap your head around how much data is out there. Consider the fact that YouTube has 300+ hours of video uploaded to the site every minute. For businesses, this presents a unique opportunity to harness the power of big data offer a better customer experience, and identify new markets and opportunities.