Using social media isn’t a challenge. Using it correctly is. But that’s easier said than done in the shadowy universe of algorithms, platform updates without notice or detail, ambiguous guidelines, and many times, complete lack of transparency and best-practice direction from these platforms. Despite this, there are some tried-and-true best practices for social that our agency employs and recommends to all of our clients.
You have probably heard the expression “You never get a second chance to make a good first impression.” That rings true not only for meeting someone for the first time, but also for your company’s brand.
Online reviews have become a key factor in our every day decision making from direct-to-consumer products and services to B2B decisions.
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