Podcasts are not new to the content scene, but it’s understandable that brands may take more time to decide whether a podcast is the correct type of content to focus on. Most podcasts are also made into video clips, but at the very least, podcasts are saved in an audio format. For this reason, it may take brands longer to start a podcast because selecting a host(s) and creating the flow for your podcast may need several iterations before promoting aggressively. Podcasts are a great way to get your brand message out to an audience, show up in organic search and in streaming platforms, and collaborate with industry partners.
Influencer marketing is a very powerful asset for marketers because it sells through trust and a connection already established. The right influencer spreading the word about your brand can yield very profitable results. However, the same reason it is so powerful is also why it is harder to track and quantify results. The factors that can impact a buyers purchasing decision from an influencer marketing campaign are vast, but if we are investing in it, then we must be able to quantify the impact.
Using social media isn’t a challenge. Using it correctly is. But that’s easier said than done in the shadowy universe of algorithms, platform updates without notice or detail, ambiguous guidelines, and many times, complete lack of transparency and best-practice direction from these platforms. Despite this, there are some tried-and-true best practices for social that our agency employs and recommends to all of our clients.