Articles in The 'Business' Tag


September 15 2010

It’s Time for Your 15 Minutes of Fame

by Katherine Bennett

Imagine, going online to watch a recent blockbuster movie. The play button is hit, a 15 second advertisement for your business plays and then the movie starts. That’s right your business is advertising to hundreds maybe even thousands of people, at a fraction of the cost to produce and buy airtime on cable. Is it a dream? No, you’re on YouTube.

Now, would be a good time to promote your business with video advertisements on YouTube. It’s no secret that for certain videos on You Tube there are “forced advertisements” Basically, a consumer has to watch an ad in order to a view a video. However, if you have your foot in the door now, it could pay off huge dividends in the near future. According to an AOL Daily Finance article, “Google is in talks with major movie studios about a new pay-per-view video offering based on YouTube.” This means Google through You Tube would be competing with Netflix and other video streaming vendors. If this deal goes through, then it could be expected that Google would allow its client’s (your business) to advertise before, during or even after a movie.

Already YouTube has a free video channel, which allows people to stream Hollywood movies online. The number of movies that a person can choose from is limited, but at least they can watch the movies online for free. Currently, only one 15 or 30 second ad plays before the movie starts. If Google signs the deal with Hollywood, think of how many more movies would be available to be watched on YouTube. Even better, what if a video ad for your business was played before the movie started? It’s a thrilling thought, however, a business just can’t “willy nilly” place their video advertisement in front of anyone. It is important to have a strategy. A company’s video ad should be targeted to the right demographic. If a company’s business is for computer software, it wouldn’t make sense to have an ad play right before a kid’s movie. Keep in mind that video ads may not work for everyone, but it’s worth a try, especially while the cost is low.

Right now, there are a lot of “what if’s”. However, the free Hollywood movies on YouTube are alive and well. Now would be the time for your business to test online video ads with the current selection of movies on YouTube. This would put your company in a good position if and when Google closes the pay-per-view movie deal with Hollywood. After all it’s the early investors that see the true benefits down the line.

January 8 2010

How Facebook Can Help Your Business

by Marni Weinberg

With over 321 million users (and growing) Facebook has become the most visited social networking site. People all over the world are sending friend requests, rekindling with bunkmates from summer camp and classmates from high school/ college. They are sharing pictures and videos of their children, sending out party invites, taking quizzes; the list goes on.

As fun as Facebook can be for many people, the notion that Facebook is just for fun and personal use could not be farther from the truth. Facebook can help your business in a variety of ways. Think of it like this: Your potential shoppers/clients/ leads are spending a considerable amount of time on Facebook. Therefore, you should be there, too. If your company does not have a Facebook profile, you are missing out on a tremendous opportunity to find new business.

Here are some tips on how to effectively manage your Facebook business profile:

  • Create a separate business account, which has different functionality than a personal account.
  • Completely and accurately fill out your profile; this will help to add creditability, as well as earn trust.
  • Post professional pictures of your business and employees. Ensure that all photos are “business appropriate”. This means no happy hour pictures!
  • Customize your tabs with relevant options for your business (Free White Paper, Events, Newsletters, etc.).
  • Don’t get lazy! Update your business profile on a regular basis with current industry news and events. If your site has a blog (and it very well should) you can repurpose content directly from your blog or your other social networks to your Facebook profile. This can be done through an RSS Feed or a widget. In addition, Facebook has a plethora of applications that can be utilized.

Employing the above tips can help get you on your way to a better business profile. Make 2010 your year to get social!

May 25 2007

Are You in Business (.com)?

by MoreVisibility

If you are a B2B business, this engine is exactly for you! Business.com was founded in 1999 and serves over 25 million US businesses and advertisers looking for them. It is a directory that has a network of partnership sites like Forbes.com, Businessweek.com Entrepreneur, Allbusiness, Hoovers, Globalspec, and more. In October 2006, Business.com launched Work.com, a social-media community site that is targeted to executives, business owners, and entrepreneurs. The site offers “how to” guides — in the form of user-generated content — to a variety of challenges, issues, and opportunities. It covers a variety of topics from how to start your own business to management styles and techniques. All the content and articles are written by business executives and experts ready to share their knowledge in their fields. Business.com currently has 6 million unique visitors every month and 30 million monthly unique visitors to their network partners.

When you submit your site to Business.com you should expect about 20% the traffic you would normally get from Google, only this traffic is 80% more likely to be c-level executives and 40% more likely to be business purchasers or decision makers. Also, your average searchers are two times more likely to start their own business in the next year. So when submitting a listing to Business.com you reach a more qualified, educated audience looking exactly for your product/service. Business.com is user friendly, has a clean easy-to-understand interface, and offers “multi-linking,” which is an option that allows you to add links to up to 5 pages on your site in one listing. If you are a Business owner, looking for more sources of qualified traffic, Business.com is the right choice for you!

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