Articles in The 'buyer personas' Tag


March 15 2016

How to Develop Buyer Personas

by Khrysti Nazzaro

Effective digital advertising requires a deep understanding of your company’s target market(s). Many businesses take market demographics at face value and neglect a deeper exploration of who their audience(s) is/are and what makes them tick. Is this a realistic view of the person who is buying your products and services?

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