Articles in The 'Calls-to-action' Tag

August 31 2011

Tips for Making the Most Out of Your Landing Pages

by Marni Weinberg

When driving visitors to a specific landing page of your website, it is important to ensure that the landing page is clean and professional looking, with clear and concise calls to action. You will want to make the most out of the landing page, which is especially true when there is a Pay per Click initiative in place. In other words, why spend advertising dollars to send traffic to a page that does not effectively encourage your visitors to complete some sort of actionable step?

So, what types of steps or action items should your landing page encompass? Below are a few that – in my opinion — every landing page ought to have.

  • Calls to Action. I would recommend a minimum of two. A few examples include: Download Our Latest Whitepaper, Sign up For Our Monthly Newsletter. View our Portfolio, Buy Now, etc. These are all excellent forms of lead generation for your company and can be then used as a sales tool. Be sure to include any promotions or discounts you may be offering.
  • Professional Looking Page. Often times, this is the first impression your visitors will have of your company. Make it count. Display the components of your website that make your company stand out above the rest. I.e. Awards, Certifications, etc.
  • Relevancy to what the visitor searched on. For example, if you are a beauty supply site and the searcher typed in Volumizing Shampoo, he/she should be taken directly to the page within your website that supports this search query.
  • Simplicity. The page should be concise, with a clear direction as to what you want your visitors to do.

Your landing pages are a very important part of your online marketing mix. Make the most out of them!

April 22 2010

Does Your Website Have Strong Calls to Action?

by Marni Weinberg

You could have the most aesthetically pleasing website with tons of relevant content, but without strong calls to action, you are basically striking out. A call to action is a hugely important piece of the puzzle and should be screaming (well, not really but you get my drift) at your visitors prominently on every page of your website. Essentially, you want to hold their hands and guide them to take action on your website; it should be the most natural thing they do once they arrive at your site.

You may think that it is already so clear and apparent that you want them to complete an action item; however, there is no such thing as too apparent when it comes to calls to action. Offer your site visitors attractive, multiple calls to action, as what may interest one person, may not be of any interest to the next; cover your bases to ensure a home run.

Some examples of strong calls to action that should be conspicuously displayed on any website can be found below. By the way, if the first four are not options because your organization hasn’t took the social media plunge, please visit our Social Media Blog to learn more about the importance of Social Media and/or click here to view our Social Media Page.

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