When driving visitors to a specific landing page of your website, it is important to ensure that the landing page is clean and professional looking, with clear and concise calls to action. You will want to make the most out of the landing page, which is especially true when there is a Pay per Click initiative in place. In other words, why spend advertising dollars to send traffic to a page that does not effectively encourage your visitors to complete some sort of actionable step?
So, what types of steps or action items should your landing page encompass? Below are a few that – in my opinion — every landing page ought to have.
Your landing pages are a very important part of your online marketing mix. Make the most out of them!
You could have the most aesthetically pleasing website with tons of relevant content, but without strong calls to action, you are basically striking out. A call to action is a hugely important piece of the puzzle and should be screaming (well, not really but you get my drift) at your visitors prominently on every page of your website. Essentially, you want to hold their hands and guide them to take action on your website; it should be the most natural thing they do once they arrive at your site.
You may think that it is already so clear and apparent that you want them to complete an action item; however, there is no such thing as too apparent when it comes to calls to action. Offer your site visitors attractive, multiple calls to action, as what may interest one person, may not be of any interest to the next; cover your bases to ensure a home run.
Some examples of strong calls to action that should be conspicuously displayed on any website can be found below. By the way, if the first four are not options because your organization hasn’t took the social media plunge, please visit our Social Media Blog to learn more about the importance of Social Media and/or click here to view our Social Media Page.
Follow us on Twitter
Join us on Facebook
Watch us on YouTube
Connect with us on LinkedIn
Call us now
Read our Blog
Contact us for more information
Download our Whitepaper
Register for our Webinar
Sign up for our Monthly Newsletter
View our Demo
Click here for your Coupon
Add item(s) to your Shopping Cart