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Articles in The 'Campaign Conversions' Tag


June 19 2019

Campaign-Level Conversion Actions Now Live for Google Search & Display Campaigns

by Caitlin Gioia

What does this mean? Up until now, conversion action settings applied account wide.

Yes, you had the availability to segment by conversion type at the campaign level, but all counted conversions were totaled up in the “Conversions” column. You were not able to choose which conversion actions to optimize against at the campaign level.

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