Articles in The 'checkout process' Tag


April 26 2016

Improving Cart Abandonment through Better Funnel Visualization

by Jason Brewster

Cart abandonment visualizations allow the owner of a website to deeply explore the blocks in the conversion funnel instead of a flat conversion rate. There are multiple elements within Google Analytics that will allow deep insights about their users’ conversions, but in this blog post we will explore which metrics and visualizations are optimal for understanding the user goal flow, that are simple to implement.

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December 16 2015

Increase eCommerce Conversion Rates by Examining Cart Abandonment & Conversion Flow

by Grant Marlowe

With the holiday season around the corner we wanted to talk about the different ways to increase your ecommerce conversion rates, specifically centered on shopping cart abandonment and the conversion flow process. Initial questions to ask are:

  • How intuitive is the user flow?
  • Is there a clear prompt directing the user to the next step?
  • Is your checkout process optimized for mobile users?

You want the checkout process to be as streamlined as possible and to make sure there is no part of it which is broken. It never hurts to routinely go through the process from the user’s perspective in order to understand what they are experiencing and make sure everything is functioning as intended.Read More

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