Are you looking at your shopping cart exit rates and wondering why they are so high? There are a few ways e-commence businesses can lessen the likelihood of this occurring.
By the time a customer reaches your shopping cart, you’ve done a lot of work. You’ve found them via search, connected with them over email, or sparked their interest in social media. They’ve spent time on your site and found things that they want to buy. This is the time to close the deal and maybe even offer them a few additional items they hadn’t yet thought to purchase.
Yet a look at your shopping cart exit rates might tell a different story. This is a story of a customer wanting to buy something, but failing to follow through. Why is this happening? Is there anything you can do to help?Read More