It is a well known fact that the holidays are prime time for online retailers. A good holiday season can be the difference between what turns a company from being in the red to being in the green. The biggest, most obvious, and anticipated holiday is Christmas, which typically yields the highest traffic and sales; especially for an ecommerce website.
Unfortunately, a common mistake many online retailers continue to make is not capitalizing on the many other holidays that can also drive increased, qualified visitors and (ultimately) sales. It is important to remember that consumers are always looking for a deal and chances are… your competition is probably doing a good job of enticing them with holiday offers. As a friendly reminder, below are the holidays/seasons by month that should not be forgotten and can be taken advantage of in your pay per click initiatives. Some are religious holidays, others are simply the start of a new season, or perhaps a holiday you would never have even thought about, much less utilized to drive traffic to your website. Be creative with your ad copy, keywords and incentives; you just might be pleasantly surprised with the results!
January: New Years Day, Martin Luther King Day
February: Groundhog Day, Chinese New Year, Lincoln’s Birthday, Valentine’s Day, Washington’s Birthday
March: Ash Wednesday, St. Patrick’s Day, Spring Begins
April: April Fool’s Day, Passover, Good Friday, Easter
May: Mother’s Day, Memorial Day
June: Flag Day, Father’s Day, Summer begins
July: Independence Day
September: Labor Day, Autumn begins, Rosh Hashanah
October: Yom Kippur, Columbus Day, Halloween,
November: All Saint’s Day, Veteran’s Day, Thanksgiving
December: Hanukkah, Winter begins, Christmas, Kwanzaa
I highly recommended that you start planning your marketing calendar a few months before each holiday to ensure that you will be all set with whichever promotion you choose to offer, as well as have plenty of inventory available. Happy Holidays!
If you’re an Online Retailer, you should be quite busy right now. Fulfilling all web orders, ensuring your inventory is stocked, shipping in time for Christmas and handling any customer service issues. If you aren’t busy, something is very wrong! I encourage you to take a step back and evaluate your online marketing efforts. This is pretty much “do or die time” for Ecommerce websites and also a huge opportunity to get a boost of revenue from holiday sales.
So how can you ensure that you’re doing all you can to maximize any holiday sales looming out there in cyber world? Here are a few tips that can be implemented rather quickly:
Send out an email blast to your client base with a captivating subject.
Examples: It’s Not Too Late To Shop For Xmas! There’s Still Time To Shop For Gifts! Beat The Cold With Free Shipping! Special Holiday Discounts For Repeat Customers! Free Gift Card With Every Purchase!
Offer an additional incentive within your Ad Copy. Examples: 15% Off, Free Shipping and Coupon Codes (which are a great way to lure visitors to your site and can be easily tracked) will make your ad copy stand out more.
Get the point? Don’t be left out in the cold by your competition. Check out what they are offering by doing some searching of your own. Your loyal customers deserve to get rewarded for their loyalty and everyone can use a little holiday cheer!