Articles in The 'Cohort Analysis' Tag

Cohorts vs Funnels – KPI Matchup

by Jason Brewster

Funnels are a longtime staple of web analytics. Ecommerce websites utilize them frequently to great effect. But what should a web property use if they are content providers without a sales funnel?

Introducing Cohorts: User Retention

Cohorts are groups of users identified by a common start date. This form of analysis allows for a more broad understanding of the user journey on your site.Read More