Articles in The 'content insights' Tag

February 11 2014

Creating Content Groupings in Google Analytics

by Tony Villanova

The content grouping functionality in Google Analytics allows you to organize the content of your website into logical groups so that you can understand how different categories of content work together, as well as which categories are the most popular among your visitors.

Once created, content groups become a dimension available in content or custom reports that will allow you to visualize your data based on each group. For example, a car dealer might be interested in knowing whether cars or SUV’s are more popular; and out of those, which make and model is the most popular.

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