Articles in The 'Content mapping' Tag


February 11 2016

Customer-Centric Content Starts with More Than Just Your Homepage

by Khrysti Nazzaro

SEOs have long struggled to get brands to embrace the fact that their homepages may not be the first way users encounter their websites. Search engines rank the most relevant page for each query and more specific or niche queries tend to align themselves best with deeper-level pages, not a brand’s homepage. What does that mean for website strategy? For one thing, it means that every webpage on your site should be treated like an “entry” point and incorporate:Read More

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