Covid-19: Valuable Marketing Resources and Information.

Articles in The 'Content Marketing' Tag


September 28 2020

Leading & Lagging KPIs in SEO & Content

by Matt Crowley

With any long term initiative, it can be a challenge to know if you are on the right path towards success or if you are not making enough progress toward your goals. At times, SEO and content initiatives can fall into this bucket. You may have a great strategy, be executing according to your plan and feeling like you’re on the right path, but how do you know for sure? You’re not going to see the traffic, conversions, and revenue until further down the road, especially if you are in a B2B industry with a long sales cycle.

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August 10 2020

Introducing Instagram Reels

by Marissa Dilione

Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.

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July 20 2020

Avoiding Analysis Paralysis in Uncertain Times

by Fiorella Öxndal

While organizations have to be able to pivot easily during these uncertain times, business must continue, and as a result you’re marketing. There are marketing tactics that you can and should ensure are getting attention at this time.

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