Articles in The 'Content Marketing' Tag


March 5 2021

Is Blogging Right for Your Organization

by Carla Presser

To Blog or not to Blog?

That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:

Is anyone interested in what we have to say? 

Is blogging worth it?

Is it time well spent?

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November 2 2020

Tips on Ranking for Featured Snippets

by Michael Bergbauer

What are Featured Snippets?

Featured Snippets, or Answer Boxes, are formatted “card style” results from Google that provide users with succinct answers to search queries. The goal of Featured Snippets is to direct users to useful information quickly – reducing the need to skim content to pinpoint what they need. To create this type of result, Google pulls a short excerpt (snippet) from the ranking webpage’s content that it determines is relevant to the user’s query – no structured markup required.

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September 28 2020

Leading & Lagging KPIs in SEO & Content

by Matt Crowley

With any long term initiative, it can be a challenge to know if you are on the right path towards success or if you are not making enough progress toward your goals. At times, SEO and content initiatives can fall into this bucket. You may have a great strategy, be executing according to your plan and feeling like you’re on the right path, but how do you know for sure? You’re not going to see the traffic, conversions, and revenue until further down the road, especially if you are in a B2B industry with a long sales cycle.

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