Articles in The 'Content Marketing' Tag


September 22 2022

How to Find Topic Ideas for Your Content Strategy

by Michael Bergbauer

A well-thought-out content strategy has become a vital piece for business’ digital marketing efforts. Building upon the core pages of your website with supporting content – such as blog posts, buyer’s guides, FAQ pages, etc. – is a great way to improve rankings, increase awareness of your business’s capabilities, and funnel additional traffic to important landing pages. However, coming up with topics for this content can be challenging. To help, we’ve put together the following tips for generating topic ideas for effective supporting content.

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August 31 2022

What is a Google Core Algorithm Update?

by Ashley Scharber

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).

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August 25 2022

Google Launches Helpful Content Algorithm Update

by Ashley Scharber

On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original, helpful content that is written for people, not search engines.

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