Articles in The 'Content Marketing' Tag


May 26 2016

Consider Live Video for Your Content Marketing Strategy

by Michelle Pinkney

Whether you’re new to content marketing or you’ve been in the field for years, you know that the landscape is always changing. One of the latest trends to emerge in the field is live video. Specifically, live video delivered via social networks.

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April 11 2016

Ultimate Guide to Web Content Part 5: Video Strategy

by Khrysti Nazzaro

If a picture is worth 1,000 words, a video maybe worth 1 million, but not all videos are created equally. If you don’t have a clear, well thought out strategy for your brand’s video production – your video efforts could fall flat. Here’s how to get started…

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February 23 2016

Ultimate Guide to Web Content Part 4: Managing Multiple Authors

by Khrysti Nazzaro

With the overwhelming importance of content to today’s online marketing landscape, many brands are struggling to keep pace with the volume necessary. Common challenges include:

  • Having the resources to produce all the content necessary
  • Maintaining quality and expertise in the presence of quantity demands
  • Fragmentation of content types – from short form to long form, webpages, blog posts, social media marketing content, guides and ebooks, and more.

As a response to these challenges, based on individualized need, or as a result of internal organization, some brands are fortunate enough to tap into and draw from a wide-range of authors and content producers. For those with limited resources who are having trouble keeping up with their content demands, having several or many authors to leverage may sound like a windfall, but managing those resources can be a challenge unto itself. If you’re trying to manage multiple authors for your brand, here are some tips:Read More

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