Articles in The 'Content Marketing' Tag

December 22 2023

Don’t Forget About Your (YouTube) Shorts!

by Chuck Forbes

We are all guilty of opening up TikTok or Instagram with the intention of spending a few minutes checking out the latest content in our feed, only to have hours fly by as we wonder how we got down the rabbit hole of engaging videos and missed our normal bedtime. Part of that reason is due to advertisers. Most video ads are created so well they are seamless in our viewing experience, and social media platforms have continued to make video content a priority.

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November 16 2023

Learn Why Content Strategy Should Drive Domain Consolidation Decisions

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Ashley Scharber (Director, SEO & Content) discuss why content strategy and user experience should be at the forefront of any domain consolidation discussions. They also discuss the growing trend of domain consolidation in healthcare and how to remain focused on the patient experience throughout the process.

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May 17 2023

Everyone is Probably Wrong About AI

by Harrison Mateika

Artificial Intelligence (AI) has recently been causing disruption to our industries and society at large. This disruption can be observed in a multitude of ways: chatbots can now complete complex tasks like writing papers or code in a fraction of the time it would take a person, voice modulators are now capable of accurately imitating the way people speak, and images can now imitate individuals, scenery, or art styles to the point where likenesses can be uncanny. This rampant change opens a new world of possibilities that should be met with both excitement and trepidation. Excitement because of the possibilities that it creates, and trepidation because of the societal problems that come with it.

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