Articles in The 'Content Marketing' Tag


April 6 2023

Improved Content Tracking in GA4 Using Event Parameters

by Matt Crowley

Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.

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February 6 2023

Trending in 2023: User Generated Content

by Aifton Coleman

If you’ve spent any amount of time on TikTok since the New Year, you’ve likely heard the term “UGC” or User Generated Content. While this is not a new trend, it has recently gone viral, and brands are taking notice. There two important distinctions that need to be made when discussing UGC: Organic UGC and Paid UGC.

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September 22 2022

How to Find Topic Ideas for Your Content Strategy

by Michael Bergbauer

A well-thought-out content strategy has become a vital piece for business’ digital marketing efforts. Building upon the core pages of your website with supporting content – such as blog posts, buyer’s guides, FAQ pages, etc. – is a great way to improve rankings, increase awareness of your business’s capabilities, and funnel additional traffic to important landing pages. However, coming up with topics for this content can be challenging. To help, we’ve put together the following tips for generating topic ideas for effective supporting content.

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